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referral program

If you're a past or current member of The Chef Alliance, you'll know about the unparalleled benefits of membership, so why not share it with your culinary friends – and be rewarded for doing so!  If you're not familiar with us, read our member testimonials.

We run two programs
- one for members referring their peers (see below)
​- one for commercial kitchens, food incubators, farmer's markets, trade shows and special events who rent their kitchen space to chefs and other foodservice businesses.  Read More about our Corporate Program.

Q. How much does it cost to join the Referral Program and how do I qualify?
A. There is NO COST to join the program.  In fact, you’ll benefit for each Referral that you successfully make.  You are qualified as long as you enrol in the Referral Program, are a Member of The Chef Alliance, and your membership is in good standing.  Contact a Success Manager for details and an Enrolment Form.

Q. What are my responsibilities as a Referring Chef?
A. Your responsibility is to promote the benefits of membership in The Chef Alliance to other Chefs and foodservice entrepreneurs!  They do not need to be in your geographical area, but can be from anywhere in Canada.  By becoming a Referring Chef, you are not an employee of The Chef Alliance and you do not have the authority to bind The Chef Alliance into any agreements or understandings.  Any online and other marketing undertaken by you to recruit new members shall be submitted to The Chef Alliance for our review, and written approval must be provided by us before it is used.

Q. How do I benefit?
A. For each new Referral, you will receive a Referral Credit to your upcoming renewal Term of Membership.  You must be a current member in good standing at the time of renewal before any Referral Credits can be received by you.  We do, however, reserve the right to refuse or revoke Referral Credits at any time should you default in payment of your own Membership Fees or be in breach of your terms of Membership.  

Q. Can I get Referral Credits for past Referrals?
A. No.  Referrals are on a go-forward basis from the time that you enrol in the Referral Program and will not be applied retroactively.  

Q. Do I continue to receive ongoing Referral Credits for the Referrals when they renew their Membership?
A. No.  The Referral Credits only apply to the initial sign-up, not any renewals that occur afterwards. 

Q. If I have numerous Referrals, do I get more than one Referral Credit?
A. Yes. You will receive Referral Credits for each Referral.  So, for example, if you have 6 Referrals in a Term, you'll get the equivalent of 6 Referral Credits added to your account!

Q. How are my referrals tracked and credited to my account?
A. Each time a new business joins The Chef Alliance, quoting you as their Referring Chef, your account will be credited.  You can contact your Success Manager at any time for updates.  We will also notify you prior to the start of each new Term of Membership. 

Q. I don't see some referrals credited to my account?
A. We want to make sure that all of our members provide the best service, adhere to our terms and conditions of membership, and operate their business in a professional manner.  A Referral may not qualify for Membership in The Chef Alliance; in such cases, you will not receive any free months of membership for referring that person.  You can be assured that you will receive credit for all new members that you have referred that qualify.  

The only other reason would be if your Membership with us is not in good standing.  Make sure that all outstanding account balances have been paid and that you have not breached your terms of Membership.  Once your account is up-to-date, the free months will be applied.

Q: What do I have to do to get involved?
A: Contact a Success Manager for details.  Once you're set up, you will get a copy of relevant materials that you can send out to interested foodservice entrepreneurs and Chefs. 

Q: Is there information that I can send to them?
A: Yes; this will be provided to you by the Success Managers. 

Q: What do I need to get them to do?
A: Ask them to contact The Chef Alliance to request an Application Form* and send it back to The Chef Alliance directly – they can do this in any of the following ways: 
a) scan & email it to us, or 
b) take a photo and email it to us.  

Application Forms should be sent in with a current resume or outline of their business.  They should also be reminded to complete the section that asks for the name of the Referring Chef.

Q. Who is The Chef Alliance?
A. The Chef Alliance is a leading organisation of small and independent foodservice businesses in Canada, offering them a place to meet new clients, grow their business, benefit from peer support, access discounts to lower their business costs, marketing services & much more.  This frees up their time to concentrate on what they do best - cook great food! 

Q. What is a Referring Chef?
A. A Referring Chef is a current Member of The Chef Alliance who has actively informed other foodservice businesses about the benefits of Membership in The Chef Alliance. 

Q. What is a Referral?
A. A Referral is a foodservice business owner who has been provided information by a Referring Chef, has been approved by The Chef Alliance’s Success Managers, and becomes a paying Member.

Q. What is a Referral Credit?
A. A Referral Credit is a credit to your Membership account, that will be applied to reduce your membership fees upon renewal.  They cannot be applied to your current membership Term.  The value of Referral Credits will be outlined in the Enrolment Form when you sign up for the Referral Program.  Referral Credits have no cash value and cannot be redeemed for cash.  If you decide not to renew your Membership, your Referral Credits will be voided; they cannot be transferred to another party.  Applicable taxes are payable on the value of your Referral Credits at the time of renewal.

Please contact our Success Managers for full Program details and an enrolment form.  Terms and conditions are subject to change. Referring Chefs will be notified of Referral Program changes by email.  

The Chef Alliance is the leading organisation of Private & Personal Chefs & Caterers in Canada offering Chefs a place to locate jobs, meet new clients, grow their business, benefit from peer support, discounts to lower their business costs, marketing services & much more.  This allows Chefs concentrate on what they do best - cook great food!